Increase conversion rate with an experienced CRO consultant.
If you need to increase conversion rate, my experience as a CRO consultant brings you more than technical skills. Commercial insights and a deep understanding of how users behave online is essential. From examining the visitor journey to investigating your user experience and interface, no stone goes unturned.
Your own eyes don’t tell the truth. I deliver fresh insights that rely on facts, experience and technical knowledge.
Brand owners rarely see their website through the eyes of the visitor. It is a common issue in ecommerce, where pride in brand appearance or the pursuit of features can come at the expense of conversion rates.
CRO can highlight elements that business owners don’t see, because of how close they are to their brand. These items often become a barrier to sales or complicate what a potential customer wants to achieve. You’d be surprised how many ecommerce sites prevent customers from completing a purchase instead of assisting them.
Balancing SEO & CRO
Your SEO could be hindering sales
SEO is essential to your online visibility, but did you know it can become your biggest enemy when it comes to conversion rates?
Text-heavy pages or obtrusively worded sections are frequent problems that, while they may have helped bring visitors to your site, become a problem in the user journey. Balance is the key.
My core skills in SEO and CRO mean that I can help you convert visitors to customers without losing Google and other search engine visibility.
Speed of improvement
Can I increase conversion rate quickly?
In some case, such as the Reid Furniture project mentioned on this page, it is possible to increase your website conversion rate quickly.
However, there may be a phased approach to changes that bring about improvement over a longer period of time. Ultimately, you won’t know until the CRO audit is complete, a strategy is produced and my recommendations are submitted. I won’t give false promises, my work is entirely transparent.
“When we were prioritising the changes Chris recommended, he emphasised one that we were sceptical of. We made the change he recommended and within 24 hours our conversion rate had increased 0.7% and rose to an increase of 1.9% by the end of the month.”
Reid Furniture
33 UK & Ireland Home Furniture Stores
On their Magento platform, I identified several barriers to sale within hours of beginning the site audit. The visitor journey and experience was overly complicated, through no fault of their own. The increased conversion rate came through simplifying the visitor experience and making subtle changes that tap into the subconscious of potential customers.
Chris Shaw
CRO Consultant
Understanding visitor trends, behaviour and increasing sales.
The way visitors behave on your website is a critical element of CRO. It doesn’t matter how much you’ve tested your site, or how perfect you think it is, examining visitor behaviour is always a wake-up call for businesses.
Improving your website conversion rate is within the reach of almost every site. My role as your CRO consultant is to deliver the insights you’re unaware of and monitor the impact of change.
Chris Shaw
CRO Consultant
CRO Visitor Journey
From the moment they land on your website, I examine every step of your visitors journey.
The data speaks to you, highlights bottlenecks or failing content, in addition to pointing to what works.
It reveals what you should be addressing and what people really experience on your site.
CRO Barriers
I find barriers to people checking out on your website.
By pinning down the obstacles, they can be adjusted or removed, frequently delivering immediate improvements in conversion rate.
The barriers I reveal can surprise owners, as they’ve usually been innocently created with the best intentions.
CRO Monitoring
Monitoring the impact of changes to your website experience is essential.
Apart from providing metrics on changes in conversion rate, monitoring can allow for the use of A/B testing.
This allows you to discover the most effective methods for increasing your conversion rate when there are several options you might want to test.
Conversion rates are the lifeblood of ecommerce. Even loyal customers will abandon you if you don’t make their website experience a good one.
In one instance, I’ve seen a flourishing and successful ecommerce site experience decimated sales. Their error was thinking that they understood what their customers wanted, without asking them. They complicated their website, added unnecessary and pointless graphics, and ruined a simple and effective purchase experience – and their sales dropped dramatically.
Commercial Insights
I understand what makes a successful ecommerce site with high conversion rates. I’ve worked on a vast range of platforms and bring a commercial insight that combines with my technical knowledge to give you the expertise you need to increase sales.
Non-Transactional
You don’t have to run an ecommerce site to benefit from my CRO service. If you own any website on which you’re not receiving the enquiries you want, I can still provide a service where the conversion rate classes enquiries as conversions.
Flexible CRO
I give you the option of engaging my CRO services on a project only or retained basis. I’ll work with you as a CRO consultant on a pre-agreed timescale to improve your conversion rate, or you can extend this to include 3, 6 or 12 months of retained CRO consultancy provision.
How much is CRO?
The cost of CRO depends on several factors. These include the type of site, size of it and my initial assessment of the likely amount of work required in producing a CRO audit and strategy. I provide a written quotation but CRO services begin at £500 for very brief assessments without a full audit.
CRO Service Free Video Meeting
I offer an initial video meeting free of charge to discuss how my conversion rate optimisation service might be able to help you increase sales. You can ask me any questions and I’ll give a professional, friendly and honest opinion. I can then provide you with a no-obligation written quotation.