SEO & Service Pricing

Prices vary depending on the time I need to spend on a project and I will always try accommodate your budget.

Prices shown are for guidance only

High quality SEO takes a lot of time, particularly when you factor in research, analysis, planning, meetings and reporting. You’re also paying for my knowledge and experience. Please note the payment terms information shown at the bottom of this page.

SEO audits

£650+

If you’ve seen website audits on offer elsewhere, I can assure you that my service is very different from most. I examine all aspects of your site, give you my recommendations and I write the audit personally. It is not auto-generated like most audits.

My SEO audits are in depth, and give you a huge amount of valuable data and recommendations. They typically range from £650 to £2,500. I try to give you options in respect of the detail you want covering.

All audits require a 50% deposit to commence work based on a fixed price I will give you after we’ve discussed what will be included, with the balance payable within 14 days of receipt of the audit document.

Retained SEO services

£350+

Monthly retained SEO services are the usual way in which the SEO industry works.

I will always tell you what I think is required to get your site where you want it to be, but you can choose a budget to suit you and I’ll try to find a range of SEO services to fit this budget if you prefer.

Starting at around £350, retained services can easily reach thousands of pounds for larger sites and e-commerce projects, but bear in mind that the potential return makes high quality SEO work one of the best investments you can ever make with your online presence. You’ll be provided with a written quotation.

SEO Strategy

£2,500+

Assessing your site, your competition, your audience, your goals and producing an SEO strategy takes a substantial amount of time.

The payback for you can make the cost of a high-quality strategy a drop in the ocean by comparison.

Strategy is, in my experience, one of the most over-looked elements in all SEO work and the online presence of a brand.

You are far better off spending time and resource in the early stages of a project to identify, outline and deploy a solid strategy than blindly ploughing ahead without one and paying a far heavier price in the long-term.

SEO fixes

£650+

SEO fixes are one of the trickiest services to give you pricing guidance on.

The price I give you will be directly related to the amount of time I need to spend on the site, and that will be down to how many errors require addressing and how technically difficult they are. Some sites might cost £500 to resolve their issues, others could be significantly more if they are suffering from a mass of problems that need resolving.

I strongly recommend that you have a full SEO audit performed prior to SEO fixes, although I will perform remedial work of a specific nature if you know what you want repairing.

Consulting

£150 hour

SEO and e-commerce consulting is charged at a rate of £150 per hour.

This is for virtual remote sessions via Google Meet, Zoom or Microsoft Teams. I apply a minimum charge of £150 and, beyond the first hour, time is charged at £75 per 30 minutes regardless of whether the full 30 minutes is used.

Initial online meetings do not count as consulting, although these cannot be used for the provision of recommendations, analysis or other purposes. They are of an introductory nature only when I can advise if I am able to help you nor not. They are free of charge and limited to 30 minutes.

E-commerce CRO

£500+

Starting at £500, my e-commerce CRO service is priced depending on the time required, complexity of your site and the channels used, and is typically driven by the size of your product range and the UX/UI of your design.

CRO can sometimes identify barriers to purchase at an early stage, limiting the cost if the barrier can remove a significant proportion of your conversion issues and any other issues are negligible or you don’t want to pursue them.

It can, however, be a very time consuming and in-depth process, especially on larger sites – but the benefits can be transformational in sales.

The ROI on SEO is one of the highest of any digital marketing service

Various organisations have shown that the ROI on SEO can range from x5 investment to x22 or even more. With my decades of experience in the industry, this return on investment has always been excellent. It continually provides a return far greater than any investment made.

For pricing in respect of my other services, including social media strategy, policy production, paid search consulting, social channel advertising and Google Local services, please contact me (the pricing is broadly in line with the other services shown on this page).

Payment Terms

Payment terms can vary depending on the service used but are typically as shown below:

  • Retained SEO – invoiced monthly, 30 days in advance. First monthly payable prior to work commencing.
  • Consulting calls (all types) – 30% payable when booking, 70% payable within 14 days. Initial 30-minute consultation is free.
  • SEO audits – 50% payable upon order, 50% payable on receipt of audit report
  • SEO fixes – 50% payable upon order, 50% payable on completion