Magento SEO Consultant
I have been working as a Magento SEO consultant (now known as Adobe Commerce) for 15 years, specialising in Magento SEO. I’ve delivered SEO service to major retail brands in the UK and delivered organic ranking improvements, visibility and revenue growth.
Magento provides a solid SEO base on which I deliver organic growth.
Having worked on Magento since 2009, I know it is a good foundation for all SEO provision. I discuss your requirements and then plan and work to bring you the organic visibility, ranking improvements and revenue generation your organisation needs.
Major Retail Magento SEO
I began work with Reid Furniture in 2009. As one of Scotland’s longest established and most trusted retailers, they were investing in their online operations at the time.
Choosing Magento as their e-commerce platform, they required expert advice on how to generate the target revenues they sought. I was responsible for their entire SEO strategy and delivery.
I worked with their internal digital marketing team, guiding them on Magento management while ensuring my work aligned with their overall marketing strategy.
The success of my SEO work on Magento for Reid Furniture was such that, upon acquisition by Steinhoff International, I was asked to take over the SEO service for another Steinhoff brand – Harvey’s Furniture.
I provided full SEO services, commercial e-commerce expertise and guidance. This included SEO, strategy, trend data, reporting and CRO (Conversion Rate Optimisation) for both brands on Magento.
Commercial Experience
I have held senior positions at PLC level and in SME’s. I’ve worked at main board level for a £1 billion market capitalisation PLC, as an IT Director and later Operations Director. I’ve been a CIO in a £40 million turnover manufacturing group and the MD of a digital agency for several years until selling my shares to a larger parent group and exiting the company.
I can work will small, medium and large organisations. I’ve been an integral part of C-Suite teams in larger companies, in addition to working with small or start-up businesses.
Coupled with my technical skill, my commercial experience makes me easy to work with from a business management perspective. I can liaise with everyone from CEO’s and Managing Directors to sole proprietors or entire teams of digital marketing professionals.
I know how recognise and communicate opportunities. My ability to spot competitor threats online and other challenges to your goals is an advantage many clients have been very grateful of.
Magento SEO Service Results
I delivered organic ranking visibility improvement, revenue growth and improved conversion rates for Reid Furniture. This was consistent growth over several years.
Google rankings topped 500 Page 1 positions for home furnishings, a significant achievement for a brand that was relatively new to the online marketplace.
Conversions were trebled through my CRO (Conversion Rate Optimisation) service. I ensured that visitor time on site was maximised, removing barriers to sale and increasing calls to action.
My work with Harvey’s Furniture delivered over 700 Google Page 1 results, driving traffic and revenues at every opportunity.
I maintain a thorough knowledge of Google and other search engine updates.
This has helped my clients improve their growth upon the release of core updates. It also minimises any negative implications of the same updates.
Professional, trusted and experienced Magento SEO consultant.
I believe in full transparency with clients. You won’t receive bold promises or unfounded claims. You’ll always find my approach to projects and communication to be professional. I deliver on time, provide accurate and clear reporting, and bring a huge amount of commercial insight. My experience in senior roles at PLC and SME level, in addition to running my own digital agency for several years, brings you a wealth of benefits.
SEO Communication
Clear and consistent communication in the field of SEO isn’t something that many clients have experienced. I pride myself on giving you a level of customer service and communication that reverses this type of trend.
My emails are professional and well structured, as are my reports. I make sure that all communication is timely and keep you updated when you need to know of any changes or business implications. I adopt a professional yet friendly tone in conversations and written communications.
Google Meet, Microsoft Teams or Zoom are used for video meetings whenever you need them. Regardless of your location, you’ll soon see me as an integral member of your team because I make myself available whenever I can.
My career experience has given me the advantage of knowing how businesses of all sizes operate – and what you need most. You won’t feel as if you need to go into painful levels of detail on subjects, as I know what questions to ask and when.
I’m open to questions, challenges and the processes that every business needs to operate successfully.
Retained Magento SEO
The most effective type of Magento SEO service is to retain my services on a monthly basis.
You receive all of my SEO experience, experience and breadth of services unless you only want a specific element.
The monthly SEO service for Magento can be tailored to meet your precise requirements.
With monthly retained SEO, I consistently perform SEO work on your site, driving the best possible ranking growth, increased visibility, and most importantly, revenue generation.
You receive reports on a periodic basis that we agree, giving you a clear view of the progress, tasks performed and planned SEO work. I also provide recommendations where and when I deem it necessary.
You are given a quotation and fixed monthly price for retained SEO services, with no hidden fees.
My invoices are provided with complete clarity.
Some of my SEO clients have retained my services for well over a decade and trust me to continually deliver for their brands.
Magento Integration
My background in senior IT, web and technical positions provides you with an advantage that few others can match.
As stores grow, I can provide advice and input on systems expansion. This can include advice on integrating Magento with other in-house systems.
I can communicate advice directly to you, but I can also work with external partners, such as software vendors.
My past projects have included integrations with Sage accounting software, SAP, Intuit Quickbooks and Microsoft’s Dynamics 365 suite, including Business Central.
Partnering clients on projects is an aspect of my work that I know several companies have appreciated. I’m well aware that working with external vendors can often benefit from third-party opinion.
Whilst this type of service isn’t at the core of what I offer to clients, it is a benefit I am happy to discuss if it presents interest. I am, ultimately, interested in giving you the best quality service I can.
Magento SEO Audit
I can provide a full SEO audit of any Magento site.
Comprehensive, undertaken manually and not using fully automated processes like several agencies do, my Magento SEO audit service can provide an insight that aids the future growth of any brand site.
The time and cost of an SEO audit depends on the scale of your Magento system, but I provide a written quotation and fully scope the work that will be conducted.
My Magento SEO audit can be applied to newer Adobe Commerce sites.
The value of an audit cannot be underestimated. If you have stilted visibility or growth that you’re unhappy with, you’ll often find that the audit will reveal why your Magento site isn’t delivering what you expect.
Magento CRO Service
I offer a full Magento CRO service, delivering my commercial skills in tandem with my technical knowledge to unlock revenue growth.
You receive a full report of recommendations and can decide if you want to act on any of them. These can be phased deployments or changes, as I give an analysis of your visitor journey.
I conduct a full UX/UI assessment, identify barriers to sale and review all calls to action and the checkout process.
Opting for my Magento CRO service can unleash an entirely new life for your organisation.
Third-party UX/UI reviews, removed of any brand blinkers, can spot opportunities and weaknesses that internal management will often not see.
Sector Experience
I have been trusted by some of the biggest and most prestigious brands in the world, beyond the retail sector experience I bring with my Magento SEO and CRO services.
This experience includes working for brands such as Astrazeneca, The British Library, Autoglym, The Royal & Ancient (St. Andrews and the governing body of golf), Arriva plc and several major public sector organisations including The Foreign & Commonwealth Office, Department for International Trade, The British Army and The Welsh Government.
I have delivered board level briefings to FTSE 100 companies and am as comfortable with start-up brands as I am with big name organisations.
I value confidentiality and will sign NDA’s when requested.
Magento SEO Consultant Service Summary
If you’re an established Magento (or Adobe Commerce) site, I can provide my full range of SEO services to empower your brand online. For start-up or pre-launch sites, I can give you the head start and ignition you need for organic visibility and growth. Whether your opt for my SEO services, from a Magento SEO audit to monthly retained SEO, or my CRO expertise, you can rely on my Magento experience.
My range of services has been designed to get the most from my SEO, CRO and commercial skills for clients. I can optimise entire ranges of products (including the use of Google Merchant Centre where used), provide an on-page SEO service that leaves no content stone unturned or you can engage my technical SEO skills to identify and resolve the trickiest of SEO issues.
I’m capable of delivering all of my Magento services alone, working to aims set by you. However, I can also work with internal teams or external partners. You dictate the type of relationship you want with me and the services you need. If I can’t supply what you require, I’ll be open and honest enough to tell you.
Adobe Commerce SEO Services
If you’re not using a Magento based platform and have moved to the later named Adobe Commerce system, I provide all my services for it. Adobe Commerce is moving the existing Magento platform to new heights, with new features. However, it isn’t without it’s challenges and new complications. I can help you navigate these issues from an SEO and CRO perspective.
Do you want to discuss how I can help you with my Magento SEO service or CRO?
I offer a free of charge initial video meeting to discuss any requirements you have for Magento SEO or CRO services. If you decide to engage me for service provision, you’ll benefit from:
- Experienced SEO professional across 25 years
- Proven Magento SEO track record
- Business background with commercial insight
- Professional and clear communication
- I won’t work with competitors in your sector
- Large amount of IT and management experience
- Substantial coding/programming background
- Finance experience including project management
