SEO Audit

The SEO audit work I perform is thorough and focused. It is the beginning of your journey to improved Google rankings and website visibility. Audits are designed to highlight problems, alert you to opportunities and prioritise recommendations.

The SEO audit is a critical part of your online business improvement.

All my SEO audits investigate every level of your website. I begin with the technical elements that are crucial to the way search engines evaluate your site. I examine all on-page and off-page aspects, leaving no stone unturned. They’ll reveal things you suspected and a lot more you probably didn’t realise. Consequently, they give you a level of insight that is incredibly valuable for your business direction.

All SEO audits include these phases:

Technical SEO Audit

I begin with a full technical SEO audit of your website. The focuses on areas that are critical factors in Google’s ability to read your site.

For example, I examine the site structure and ensure that pages can be crawled and indexed by Google.

I investigate the website architecture and how it performs on mobile devices, an incredibly important part of Google’s search indexing process today.

It isn’t uncommon for this part of the audit to reveal data that can be addressed quickly and have a huge impact on your site visibility.

In one instance, the technical SEO audit revealed 183,700 issues on very large site, but over 160,000 of these could be rectified by just 3 changes to the product page structure.

On-Page SEO Audit

This stage of the SEO audit is what many client might see as the more typical process.

It looks at the elements on each page of your website.

For example, meta titles, descriptions, image ALT text, internal links (to other pages on your site), headers and the body text of pages are all examined.

Whether your company has paid significant attention to the role these elements play in Google SERPs (search engine ranking pages) indexing isn’t important, because I won’t just look at whether such elements exist.

I make a point of assessing the relevance of the content, giving recommendations based on the latest Google advice.

It is a time intensive part of the SEO audit process.

Off-Page SEO Audit

The off-page SEO audit stage examines all the external factors influencing your site.

Most businesses understand these, primarily, as being the backlinks that link to your site from others.

The process investigates the backlinks to your site, their domain authority and referring page authorities, splitting referrals into domain referrals and URL referrals.

I further examine, where possible, the relevancy of backlinks and the gain/loss rate of them to your site.

I also investigate broken links when identified.

Finally, I investigate content marketing and social media relevancy, activity and, if requested at an optional premium, will review the effectiveness of your social media.

Local SEO Audit

The local SEO audit phase is a complete assessment of your Google Business profile, online listings and any relevant local business site you operate (if applicable).

Your visibility in Google Business searches and Google Maps is reviewed and any opportunities to enhance your profile are identified.

The relevance of the local SEO audit phase differs from client to client, particularly if you operate a solely online business with no physical locations for customers to visit.

However, I will also look for potential opportunities in respect of rich snippets that local businesses can often exploit.

Businesses frequently overlook local SEO, and this phase ensures you are aware of any opportunities.

SEO Audit Report

When the SEO audit is complete, I prepare a full a detailed report of findings. This report will contain all the technical data of the audit and full explanations.

However, I appreciate that not all clients want this and prefer to see concise and clear recommendations.

I ensure the report summarises all my recommended actions in a way that anyone in your business can understand and act on.

The report then prioritises these recommendations, putting you in a position to take full advantage of easy to resolve issues before moving on to more time-consuming and less important elements.

It isn’t uncommon for the report to reveal factors businesses have been puzzled about for long periods of time.

SEO Audit Meeting

In addition to providing you with the SEO audit report, I offer a video meeting to discuss any elements of it.

This type of meeting can clarify any areas you have questions about or are unsure of. The opportunity to hold the video call is free of charge, you will not be invoiced for the time spent on the call.

I value the opportunity to explain recommendations and we can discuss the process of repairing the issues identified in the report if you wish to.

My SEO fixes and repair service can rectify most problems that any audit reveals.

You are not obligated to use my services for SEO fixes and repairs.

It is completely at your discretion if you wish to engage me for further work.

Why should you have an SEO audit of your website?

Businesses spend a lot of time producing content, updating their site, adding pages, products and more. However, I find it increasingly common that their efforts are based on poor foundations. The SEO audit identifies any failings in all aspects of your site. It puts you in a stronger position to benefit from your efforts.

Performance Issues

An SEO audit often reveals technical factors that hinder the performance of your website.

This could be issues in respect of the speed of loading or the manner in which Google and other searches index your content.

You can resolve many of these issues relatively quickly.

An audit can reveal methods of working that are often overlooked but ultimately limit the effectiveness of your content.

The technical SEO audit phase of my service has transformed business websites. They can change from being ineffective to allowing businesses to realise significant revenue increases

Building SEO Strategy

You can engage my SEO services without an audit in the first instance.

However, the findings of an audit allow work to commence with a very clear picture of what will benefit you most.

If you know all the issues your website has, you can build an effective SEO strategy to improve performance.

An audit provides an opportunity to start with the correct foundations, eliminating problems before they compound.

In my experience, clients retrospectively see the SEO audit as one of their most valuable investments.

SEO Audits ROI

Most businesses vastly underestimate the return on investment of an SEO audit..

When you know the problem that require addressing, or the opportunities you have, you can almost always save time and money.

I have always found that SEO efforts are far more effective after conducting a full audit..

There are fewer issues to contend with and the same time invested in SEO after an audit is always more productive than without one.

In summary, an SEO audit can pay for itself many times over, in terms of the revenues you realise and the likely investment required in future SEO services.

Common platforms for SEO Audits

Contact me today and I’ll provide you with an SEO audit quotation.

I provide full written quotations for SEO audits. Initially, I assess your website in respect of how long an SEO audit is likely to take. You will usually receive the quotation within 48 hours.

Ask for a quotation