Shopify SEO Specialist
If you want to increase your Shopify sales, I can help. I’m a Shopify SEO specialist in the UK with decades of experience in SEO. I also deliver CRO (Conversion Rate Optimisation) to help you convert your visitors into customers. I work with businesses of all sizes, from start-up and newly launched to established companies that want to improve their Google rankings.
Completely transparent Shopify SEO specialist that increases sales
I’ve grown one business from £200k in sales to over £2m in 18 months. Another client, in a highly competitive sector, has achieved 70+ Page 1 rankings within 4 months. I am open, honest, transparent and don’t give false promises. If I don’t think I can help you, I’ll say. I’m professional but approachable. It is common for Shopify store owners to become frustrated with a lack of Google visibility. My task is to explain why and what needs to be done to change it.
Shopify Google Rankings
Almost every Shopify client I deal with wants to improve their store visibility and rankings on Google.
Many have found it a frustrating process to work with agencies or have internal staff that have tried to improve their Google rankings.
Unfortunately, the process of attaining high Google SERPS (Search results) positions is far more complicated than most businesses realise.
I am a Shopify SEO specialist that has worked with businesses to increase their visibility with a transparent and honest approach.
You won’t be given false promises or claims of reaching No.1 in 30 days – because it is very unlikely to happen. Instead, I focus on high-quality SEO delivery, research, strategy and technical skills.
Shopify Product SEO
I understand Shopify product SEO in every area.
Very few Shopify store owners recognise the importance of product configuration and how Google views and indexes product pages.
I can rectify any issues that are preventing or limiting your product visibility on Google (and other search engines).
The technical elements of this go far beyond the classic configuration of Meta Titles and Descriptions on the product page.
I’ll often discover that the SEO fields at the bottom of product pages are the only elements that digital agencies have paid much attention to.
However, Google looks for far more than these fields when indexing your products.
I ensure that every area is optimised and advise how to maintain your product listings.
Shopify Content SEO
Google wants you to create original and high quality content.
However, there are thousands, if not millions, of websites on which you’d find that kind of content.
Part of being a Shopify SEO specialist is being expert in understanding how Google wants to see that content.
I advise on the type of content you should be creating on your website.
My SEO service then ensures you have the best possible chance of Google taking notice of it and indexing it with high ranking results for all your core pages.
Shopify pages (those that aren’t product pages) are essential components in the process of getting the visibility you want from search engines.
These range from your homepage to contact pages, about us pages and, importantly, landing pages that are deliberately crafted to bring specific keyword searches to your brand.
Shopify Technical SEO
Shopify SEO isn’t always quite as on-page as many digital agencies are capable of delivering.
For example, the need to make code changes is incredibly common.
You’ll often find that this isn’t an area in which many SEO agencies or consultants can help you.
However, it can make a transformative difference in the visibility of your store because of what Google expects to see (or favours).
My coding experience dates back through my entire career. Making code changes in Shopify is an every day task to me.
I optimise your store through programming changes and additions that are invaluable if you want your Google rankings to reach the heights they are probably capable of.
Finally, you have complete peace of mind that I will be doing far more than the standard services offered by agencies that avoid or minimise the need for coding, simply because it isn’t something they understand or have the staff to deliver.
Shopify SEO Specialist
The structure of a website is critical to how search engines index it and your rankings.
You can publish the best product listings and content in the world, but if the structure of your site is poor or riddled with errors, your visibility will be affected.
Shopify remove many of these problems through a very solid foundation, but it surprises many businesses to find that their theme structures are far from perfect.
For example, one of the most commonly selected themes, Dawn, has a flaw in respect of how “Headers” are displayed, leading to Google identifying multiple issues with sites.
I have written a blog about the Shopify Dawn theme header problems and it is one of a multitude of issues I am able to check, identify and remedy.
Over time, particularly as more pages are constructed with new sections or features added, the structure of the site can be compromised.
As a Shopify SEO specialist, I monitor and correct these issues for you.
Increase Shopify Sales
Attaining improved Google rankings for your Shopify store is just one aspect of the journey towards sales growth.
I am an experienced CRO (Conversion Rate Optimisation) specialist and combine my SEO and CRO skills to bring increased revenue.
CRO is the process of examining your Shopify store, identifying barriers to sale and rectifying them.
Deploying CRO services on your website can have a marked effect on changing visitor habits.
Examples of CRO can range from adding Calls To Action to the overall UX/UI (User Experience and User Interface) of your website.
When you own a website, you’ll often miss some of the visitor experience problems that people face.
It is a critical aspect of any successful e-commerce site that any elements that reduce the possibility of your visitor completing the check-out process are removed or addressed.
A Shopify SEO specialist you’ll have direct contact with.
When you deal with a digital agency, you’ll usually find that you have multiple contacts with varying degrees of expertise. There can be advantages to that, but I limit the number of clients I work with and you get a huge benefit from it. You’ll always be speaking to me. My level of SEO expertise is significant and you get the peace of mind of not being put in the hands of a junior member of staff. Additionally, you receive complete consistency in communication and skillset.
Shopify SEO & Development
An area that clients often comment on is my Shopify development experience.
I have previously designed and developed entire Shopify stores from scratch to launch, including multi-million revenue generating sites.
However, I don’t typically develop sites now, but I can assist you with development if you want me to and I believe it is a type of development I can give you an advantage with (and fits in with my workload and timescales).
Very few SEO specialists can deliver this type of service. It also means that I know the entire process of taking a store from the planning stage to post-launch.
Lastly, there isn’t a Shopify setting or area of configuration I haven’t used at some stage, and I know some of the pitfalls that await store owners if they have selected some options or preferences.
Commercial Skills
My commercial skills help businesses speak to me in terms they know I understand.
I’ve held senior leadership roles, from being an MD to a Chief Information Officer and IT Director in a PLC.
I know the challenges that business owners face and you can talk to me about them, explaining marketing, sales or commercial aspects that will help me drive your SEO and, subsequently, your visibility.
Budget constraints, sales forecasts, marketing campaigns, production and stock issues, they’re all areas I am well versed with.
Several clients have commented on my enthusiasm and how I want to understand their business and products, because it helps me ensure I know your target market and audience.
This lends a commercial element to the SEO process that can deliver growth.
Shopify App Experience
The majority of Shopify stores use apps.
This could be the Shopify Inbox (Chatbot), a specialist marketing or sales related app, or an event booking system.
There are thousands to choose from and I have worked with a significant number of them.
Many cause SEO challenges because of how they integrate with the site and pages, changing the way that Google reads data on the page.
However, my familiarity with apps means that you can trust me to address the issues some cause.
I can help with configuration that aids your SEO or I can speak to the app developers to query any impact on SEO for you.
Furthermore, I’ve identified SEO problems with apps that have led to the developers recoding their app.
Now you know you’ve found a true Shopify SEO Specialist, why not arrange to speak to me?
You can arrange a free of charge and no obligation initial video call with me to discuss your requirements. I’ll answer any questions you might have and let you know if I can help you. I’m professional, friendly, approachable and, most importantly of all, a Shopify SEO specialist that genuinely helps businesses grow. As well as my SEO and CRO expertise, you’ll receive the following:
- Commitment to delivering the best results possible
- An enthusiasm to understand your business
- Transparent pricing policy and clear invoicing
- Direct contact with me
- I won’t work with your competitors
- I’m always updating my skills and knowledge
- Coding and technical knowledge spanning 40 years
- Commercial experience and insight
- Swift responses to emails and messages
- A flexible approach to video meeting times
