Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However, for what purpose and what does Google actually think about?
You shouldn’t be paying for backlinks. If you are, stop now. Google couldn’t be clearer in the guidance it gives on paid-for links. You risk severe harm to your website rankings.
The coincidence of this is both surprising and frustrating to me. Google has publicly said you can ignore spam backlinks to your website. It is frustrating because I’d intended to blog about it last week, but the surprising element is just how direct Google have been in their comments.