The internet has been awash with SEO tips for 2025 for months. The first I noticed was in October 2024. To be fair to the author, I didn’t disagree with most of what they wrote, but I was surprised at the lack of emphasis on one area.
The first time I spoke about the need to track your competitors websites must have been at least 15 years ago. I was surprised by the response I received, but it still surfaces today.
This blog comes directly from a client conversation and is aimed at those of you less familiar with Google Shopping integration. I shouldn’t be surprised at how many small to medium sized ecommerce brands don’t realise they can have free Google Shopping listings.
Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However, for what purpose and what does Google actually think about?
It doesn’t seem like 5 minutes since I blogged about Google’s latest core update. There’s now another one you need to be aware of.
When you’re looking at the choice of available platforms, one will be very near the top for businesses of most sizes – Shopify. That brings about a question I have been asked many times, is Shopify worth it?
The importance of product photographs is often overlooked by ecommerce site owners, yet it can power business success.
A lack of understanding in respect of the need for solid website foundations and structure is leading to good content visibility suffering.