Category: Business
The internet has been awash with SEO tips for 2025 for months. The first I noticed was in October 2024. To be fair to the author, I didn’t disagree with most of what they wrote, but I was surprised at the lack of emphasis on one area.
UK internet use statistics are the backbone of the annual Ofcom Online Nation report, and they are a key indication of online trends for all businesses to be aware of.
This blog comes directly from a client conversation and is aimed at those of you less familiar with Google Shopping integration. I shouldn’t be surprised at how many small to medium sized ecommerce brands don’t realise they can have free Google Shopping listings.
Whenever I’m providing my CRO service to a client, it can come as a surprise when I explain how closely aligned CRO and customer feedback are.
When you’re looking at the choice of available platforms, one will be very near the top for businesses of most sizes – Shopify. That brings about a question I have been asked many times, is Shopify worth it?
The importance of product photographs is often overlooked by ecommerce site owners, yet it can power business success.
You shouldn’t be paying for backlinks. If you are, stop now. Google couldn’t be clearer in the guidance it gives on paid-for links. You risk severe harm to your website rankings.
Do you use a third-party content provider for your website? I’d strongly advise you check for AI generated content.
We’re all aware of the amount of misinformation you can find online. Social media channels have become well known for it. However, a recent Google result has left me wondering about websites that some would view as carrying good authority and credibility.
In more than 25 years of being involved in the sector, I don’t think I’ve ever been asked what was the best thing about working in SEO, until recently.
