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Backlinks

Backlink content, backlink strategy and more from Chris Shaw, Independent SEO consultant in Newcastle, UK, with 25+ years SEO, socials and ecommerce experience.

Does URL structure matter?

Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However,…

Paying For Backlinks

You shouldn't be paying for backlinks. If you are, stop now. Google couldn't be clearer in the guidance it gives…

Ignore spam backlinks

The coincidence of this is both surprising and frustrating to me. Google has publicly said you can ignore spam backlinks…