If you’re a business owner reading this, you probably don’t realise the full extent of the relationship between Google updates and SEO. Why should you?
The internet has been awash with SEO tips for 2025 for months. The first I noticed was in October 2024. To be fair to the author, I didn’t disagree with most of what they wrote, but I was surprised at the lack of emphasis on one area.
It doesn’t seem like 5 minutes since I blogged about Google’s latest core update. There’s now another one you need to be aware of.
A lack of understanding in respect of the need for solid website foundations and structure is leading to good content visibility suffering.
I have been reading an SEO site this morning and was disappointed at one of the pieces of content. It was, frankly, nothing more than clickbait. The title was deliberately alarmist. The blog was really asking you to consider what type of content does Google like and did little to answer the question, so I…