Tag: search
This blog comes directly from a client conversation and is aimed at those of you less familiar with Google Shopping integration. I shouldn’t be surprised at how many small to medium sized ecommerce brands don’t realise they can have free Google Shopping listings.
You shouldn’t be paying for backlinks. If you are, stop now. Google couldn’t be clearer in the guidance it gives on paid-for links. You risk severe harm to your website rankings.
In more than 25 years of being involved in the sector, I don’t think I’ve ever been asked what was the best thing about working in SEO, until recently.
Last week, a call with a prospective client brought about the old web design v SEO conversation. This has been ongoing for at least 15 years, but I recall a time when it wasn’t the issue it is today.
This blog isn’t going to cover much that you’ve already read about favicons. I’ve asked “are favicons important?” because it would appear that Google is cementing the view that they are, and even associating them with “Technical SEO”.
There are some questions for which answers are easily misinterpreted. “How long should a blog be?” is one such question, but it is asked time and time again. You could Google it now and find hundreds of different answers. However, there has been some very direct advice from Google recently.
