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Business

Business blog content from Chris Shaw, SEO expert in Newcastle upon Tyne, UK, for ecommerce and service website clients internationally. 25+ years experience.

Google Business Profile Updates

If you post frequent Google Business Profile updates, there's a new feature you need to be aware of. This feature…

Google Reviews and SEO

I've recently been asked about the correlation between Google reviews and SEO. There are several elements to any answer on…

YouTube Tips

It's all well and good telling you that it represents an opportunity for online business visibility, but a few handy…

Using YouTube for SEO

During any initial work with new clients, there'll come a stage in most situations where I mention using YouTube for…

SEO tips for 2025

The internet has been awash with SEO tips for 2025 for months. The first I noticed was in October 2024.…

UK internet use statistics

UK internet use statistics are the backbone of the annual Ofcom Online Nation report, and they are a key indication…

Free Google Shopping Listings

This blog comes directly from a client conversation and is aimed at those of you less familiar with Google Shopping…

CRO and Customer Feedback

Whenever I'm providing my CRO service to a client, it can come as a surprise when I explain how closely…

Is Shopify Worth It?

When you're looking at the choice of available platforms, one will be very near the top for businesses of most…

The importance of product photographs

The importance of product photographs is often overlooked by ecommerce site owners, yet it can power business success.