Category: Content
If you’ve been wondering how to appear in AI overviews, the good news is that it isn’t as difficult as you might think. These relatively new features in Google Search are prized assets in organic visibility, and your SEO strategy doesn’t need to do a U-turn to be noticed by Google.
It’s all well and good telling you that it represents an opportunity for online business visibility, but a few handy YouTube tips will probably help you more.
During any initial work with new clients, there’ll come a stage in most situations where I mention using YouTube for SEO purposes. With a few exceptions, it is almost always met with a degree of surprise.
Do Humans Check Your SEO? If you just read the title of this blog and think it’s strange, you’re not alone. Most people believe Google relies entirely on an algorithm to determine where your website pages appear in search results. Have you ever wondered do humans check your SEO? You bet they do – or…
The internet has been awash with SEO tips for 2025 for months. The first I noticed was in October 2024. To be fair to the author, I didn’t disagree with most of what they wrote, but I was surprised at the lack of emphasis on one area.
Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However, for what purpose and what does Google actually think about?
It doesn’t seem like 5 minutes since I blogged about Google’s latest core update. There’s now another one you need to be aware of.
The importance of product photographs is often overlooked by ecommerce site owners, yet it can power business success.
A lack of understanding in respect of the need for solid website foundations and structure is leading to good content visibility suffering.
You shouldn’t be paying for backlinks. If you are, stop now. Google couldn’t be clearer in the guidance it gives on paid-for links. You risk severe harm to your website rankings.
