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Content

Content related blog from Chris Shaw, Shopify and Wordpress SEO consultant in Newcastle upon Tyne, UK.

How to appear in AI overviews

If you've been wondering how to appear in AI overviews, the good news is that it isn't as difficult as…

YouTube Tips

It's all well and good telling you that it represents an opportunity for online business visibility, but a few handy…

Using YouTube for SEO

During any initial work with new clients, there'll come a stage in most situations where I mention using YouTube for…

Do Humans Check Your SEO?

Do Humans Check Your SEO? If you just read the title of this blog and think it's strange, you're not…

SEO tips for 2025

The internet has been awash with SEO tips for 2025 for months. The first I noticed was in October 2024.…

Does URL structure matter?

Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However,…

Google’s Latest Core Update

It doesn't seem like 5 minutes since I blogged about Google's latest core update. There's now another one you need…

The importance of product photographs

The importance of product photographs is often overlooked by ecommerce site owners, yet it can power business success.

Good content isn’t enough for Google

A lack of understanding in respect of the need for solid website foundations and structure is leading to good content…

Paying For Backlinks

You shouldn't be paying for backlinks. If you are, stop now. Google couldn't be clearer in the guidance it gives…