Category: SEO Strategy
If you’ve been wondering how to appear in AI overviews, the good news is that it isn’t as difficult as you might think. These relatively new features in Google Search are prized assets in organic visibility, and your SEO strategy doesn’t need to do a U-turn to be noticed by Google.
I’ve recently been asked about the correlation between Google reviews and SEO. There are several elements to any answer on this subject. However, I’m always surprised by how little attention businesses pay to their Google reviews, beginning with encouraging people to leave them.
During any initial work with new clients, there’ll come a stage in most situations where I mention using YouTube for SEO purposes. With a few exceptions, it is almost always met with a degree of surprise.
Do Humans Check Your SEO? If you just read the title of this blog and think it’s strange, you’re not alone. Most people believe Google relies entirely on an algorithm to determine where your website pages appear in search results. Have you ever wondered do humans check your SEO? You bet they do – or…
The internet has been awash with SEO tips for 2025 for months. The first I noticed was in October 2024. To be fair to the author, I didn’t disagree with most of what they wrote, but I was surprised at the lack of emphasis on one area.
The first time I spoke about the need to track your competitors websites must have been at least 15 years ago. I was surprised by the response I received, but it still surfaces today.
This blog comes directly from a client conversation and is aimed at those of you less familiar with Google Shopping integration. I shouldn’t be surprised at how many small to medium sized ecommerce brands don’t realise they can have free Google Shopping listings.
Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However, for what purpose and what does Google actually think about?
You shouldn’t be paying for backlinks. If you are, stop now. Google couldn’t be clearer in the guidance it gives on paid-for links. You risk severe harm to your website rankings.
The coincidence of this is both surprising and frustrating to me. Google has publicly said you can ignore spam backlinks to your website. It is frustrating because I’d intended to blog about it last week, but the surprising element is just how direct Google have been in their comments.
