The internet has been awash with SEO tips for 2025 for months. The first I noticed was in October 2024. To be fair to the author, I didn’t disagree with most of what they wrote, but I was surprised at the lack of emphasis on one area.
This blog comes directly from a client conversation and is aimed at those of you less familiar with Google Shopping integration. I shouldn’t be surprised at how many small to medium sized ecommerce brands don’t realise they can have free Google Shopping listings.
Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However, for what purpose and what does Google actually think about?
It doesn’t seem like 5 minutes since I blogged about Google’s latest core update. There’s now another one you need to be aware of.
A lack of understanding in respect of the need for solid website foundations and structure is leading to good content visibility suffering.
You shouldn’t be paying for backlinks. If you are, stop now. Google couldn’t be clearer in the guidance it gives on paid-for links. You risk severe harm to your website rankings.
I’ve been following a conversation online that, to put it mildly, would make the heart of any website owner skip a beat.
The coincidence of this is both surprising and frustrating to me. Google has publicly said you can ignore spam backlinks to your website. It is frustrating because I’d intended to blog about it last week, but the surprising element is just how direct Google have been in their comments.
This blog isn’t going to cover much that you’ve already read about favicons. I’ve asked “are favicons important?” because it would appear that Google is cementing the view that they are, and even associating them with “Technical SEO”.