It doesn’t seem like 5 minutes since I blogged about Google’s latest core update. There’s now another one you need to be aware of.
A lack of understanding in respect of the need for solid website foundations and structure is leading to good content visibility suffering.
You shouldn’t be paying for backlinks. If you are, stop now. Google couldn’t be clearer in the guidance it gives on paid-for links. You risk severe harm to your website rankings.
I’ve been following a conversation online that, to put it mildly, would make the heart of any website owner skip a beat.
The coincidence of this is both surprising and frustrating to me. Google has publicly said you can ignore spam backlinks to your website. It is frustrating because I’d intended to blog about it last week, but the surprising element is just how direct Google have been in their comments.
This blog isn’t going to cover much that you’ve already read about favicons. I’ve asked “are favicons important?” because it would appear that Google is cementing the view that they are, and even associating them with “Technical SEO”.
There are some questions for which answers are easily misinterpreted. “How long should a blog be?” is one such question, but it is asked time and time again. You could Google it now and find hundreds of different answers. However, there has been some very direct advice from Google recently.
I have been reading an SEO site this morning and was disappointed at one of the pieces of content. It was, frankly, nothing more than clickbait. The title was deliberately alarmist. The blog was really asking you to consider what type of content does Google like and did little to answer the question, so I…
It never ceases to amaze me how many SEO related opportunities you can spot in everyday life. Perhaps I’m too focused on work, perhaps I’m far too boring. However, yesterday was a great example of where a business should have investigated how to get a cafe ranked on Google.