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seo

Free Google Shopping Listings

This blog comes directly from a client conversation and is aimed at those of you less familiar with Google Shopping…

Does URL structure matter?

Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However,…

Google’s Latest Core Update

It doesn't seem like 5 minutes since I blogged about Google's latest core update. There's now another one you need…

Good content isn’t enough for Google

A lack of understanding in respect of the need for solid website foundations and structure is leading to good content…

Paying For Backlinks

You shouldn't be paying for backlinks. If you are, stop now. Google couldn't be clearer in the guidance it gives…

Check for AI generated content

Do you use a third-party content provider for your website? I'd strongly advise you check for AI generated content.

The dangers of Plugins

I've been following a conversation online that, to put it mildly, would make the heart of any website owner skip…

The best thing about working in SEO

In more than 25 years of being involved in the sector, I don't think I've ever been asked what was…

Unrealistic SEO expectations

I should point out before I begin that neither of these unrealistic SEO expectations were encountered during client calls. I…

Web design v SEO

Last week, a call with a prospective client brought about the old web design v SEO conversation. This has been…