Tag: seo
This blog comes directly from a client conversation and is aimed at those of you less familiar with Google Shopping integration. I shouldn’t be surprised at how many small to medium sized ecommerce brands don’t realise they can have free Google Shopping listings.
Does URL structure matter on your website? Your platform provider or SEO tools might be telling you it does. However, for what purpose and what does Google actually think about?
It doesn’t seem like 5 minutes since I blogged about Google’s latest core update. There’s now another one you need to be aware of.
A lack of understanding in respect of the need for solid website foundations and structure is leading to good content visibility suffering.
You shouldn’t be paying for backlinks. If you are, stop now. Google couldn’t be clearer in the guidance it gives on paid-for links. You risk severe harm to your website rankings.
Do you use a third-party content provider for your website? I’d strongly advise you check for AI generated content.
I’ve been following a conversation online that, to put it mildly, would make the heart of any website owner skip a beat.
In more than 25 years of being involved in the sector, I don’t think I’ve ever been asked what was the best thing about working in SEO, until recently.
I should point out before I begin that neither of these unrealistic SEO expectations were encountered during client calls. I observed them on a business forum on which business owners post for advice.
Last week, a call with a prospective client brought about the old web design v SEO conversation. This has been ongoing for at least 15 years, but I recall a time when it wasn’t the issue it is today.
